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A Five-Minute Review of The One Minute Entrepreneur
By Ken Blanchard and Don Hutson
Reviewed by Debra Sherman, Beyster Institute Staff
As I was reading The One Minute Entrepreneur, I knew that a five-minute review would be all I needed to convey the warmth and wisdom of this book.
Told in the typical parable style that Ken Blanchard has often used with various co-authors, The One Minute Entrepreneur is the tale of an ambitious college graduate and the lessons he learns along the way to fulfilling his entrepreneurial dreams.
The book is designed to help the reader understand what it takes to be a successful entrepreneur. The authors hone in on three essentials – finances, people and customer service – all of which need to be efficacious for a business to really thrive.
This quick read dispenses wisdom in small bites – one minute insights – that are nonetheless powerful. There’s value-oriented advice: “humility helps you focus and be open to learning and growing,” and practical guidance: “don’t let your expenses outstrip your revenue.” The authors also take this opportunity to offer advice about being successful not only in business but in life.
One of the valuable inclusions in the book is a list of 20 attributes shared by successful entrepreneurs. These, along with a free assessment tool, give readers a chance to evaluate their own entrepreneurial propensity perhaps before quitting their day jobs. Evaluating this list against one’s personality, experience and dreams may prove to be helpful in making a decision about going the entrepreneurial route or working for someone else. For those who would like to see more entrepreneurship working throughout their companies, taking note of these attributes may help in hiring more entrepreneurial people.
In my opinion, The One Minute Entrepreneur is not as clever or inspiring as some of the authors’ other work, but it is still a good place to spend a little time and learn about not only what it takes to be a good entrepreneur, but how to apply some of those same lessons to being a good person.
©2008 The Beyster Institute and its authors and their entities. All rights reserved.
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